Yes I know, yet another BMW, but you don’t often get the chance to see BMW’s legendary Art Cars all in one place. But lo and behold, The Louwman Museum in The Hague pulled off the impossible. Nine of these automotive icons, side by side, including the one that started it all: Alexander Calder’s BMW 3.0 CSL.
Imagine this: it’s 1975. Disco is booming, flared trousers are a thing, and BMW is about to do something completely bonkers. They hand over one of their most powerful race cars at the time, the BMW 3.0 CSL, to an artist. And not just any artist but Alexander Calder, the man who made mobiles dance in the wind and colors explode like fireworks.



Hervé Poulain, a French auctioneer with a passion for motorsport and modern art brought the artist and BMW together. Now, Calder didn’t just slap a few stripes on the bonnet and call it a day. No, he turned the car into a rolling canvas. Bright reds, yellows, blues, his signature palette, flowed over the bodywork like a rainbow on steroids. It was bold. It was brash. It was beautiful. And it was fast.
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